Apple Inc. (AAPL)

Sector: Technology|Industry: Consumer Electronics|Market Cap: $3.46T|Employees: 164K


Apple Inc. is a global technology company that designs, manufactures, and markets smartphones, personal computers, tablets, wearables, accessories, and related software and services. The company's primary revenue streams are from the sale of its products and services, with a fiscal year ending on the last Saturday of September. Apple holds a minority market share in its key product categories but differentiates itself through a vertically integrated business model, controlling the hardware, operating system, and software applications for its products.

  1. Filings

Filing Highlights

Financial Performance

Total net sales increased by 4% year-over-year to $124.3 billion, driven by a 14% increase in Services and a slight decrease in iPhone sales. Wearables, Home and Accessories net sales decreased by 2% year-over-year.

Gross margin increased from 45.9% to 46.9%, driven by an increase in Services gross margin from 72.8% to 75.0% due to higher net sales and a different services mix. Product gross margins were relatively flat.

Operating expenses increased from $14.482 billion to $15.443 billion, primarily driven by increases in research and development expenses (due to headcount and infrastructure costs) and selling, general, and administrative expenses (due to variable selling expenses and headcount costs).

Growth & Strategy

Management Execution

Risk Factors

Competitive Position

Operational Efficiency

Innovation & Technology

Capital Allocation

ESG initiatives

Market Environment