Adobe is a global technology company with a mission to change the world through personalized digital experiences. Its products and services are used to imagine, create, manage, deliver, measure, optimize, and engage with content across surfaces and fuel digital experiences. It serves a diverse user base including consumers, creative professionals, developers, students, small and medium businesses, and enterprises.

Competitive Advantages:

• Leading platform for creativity and digital document solutions
• Data-driven customer engagement
• Focus on product-led growth
• Meeting customer needs holistically

Key Markets and Geographic Presence:

• Global presence with local offices in numerous countries across the Americas, EMEA, and APAC.

• Employees: 29,945 (as of December 1, 2023)
• Geographic Footprint: Global presence with offices in numerous countries.
• Headquarters: San Jose, California
• Founded: Not specified in filing
• Number of locations/facilities: Various locations and data centers throughout the United States and internationally.
• Revenue: $19.41 billion (FY2023)
• Market Capitalization: $165.53 billion (as of June 2, 2023)
• Key Subsidiaries or Brands: Frame.io, Workfront

• CEO: Shantanu Narayen (since December 2007)
• CFO: Daniel Durn (since October 2021)
• Board Chair: Shantanu Narayen (since January 2017)
• President, Digital Experience: Anil Chakravarthy
• President, Digital Media: David Wadhwani
• Chief Strategy Officer and Executive Vice President, Design & Emerging Products: Scott Belsky
• Chief People Officer and Executive Vice President, Employee Experience: Gloria Chen
• Executive Vice President, General Counsel & Chief Trust Officer and Corporate Secretary: Dana Rao
• Senior Vice President and Chief Accounting Officer: Mark Garfield

• Annual Revenue: $19.41 billion (FY2023)
• Net Income: $5.43 billion (FY2023)
• Market Cap: $165.53 billion (as of June 2, 2023)
• Total Assets: $29.78 billion (FY2023)
• Number of Employees: 29,945 (as of December 1, 2023)
• Key Financial Highlights (FY2023):
  • 10% year-over-year revenue growth
  • 14% year-over-year net income growth

Digital Media:

• Creative Cloud: A subscription service providing desktop tools, mobile apps, and cloud services for creative professionals and enthusiasts. Includes flagship products like Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects, InDesign, and Adobe Express.
• Document Cloud: A unified, cloud-based document services platform centered around Acrobat and Acrobat Sign, enabling digital document workflows.
• Other Products and Services: Adobe Stock (stock content library), Frame.io (creative collaboration platform), Substance 3D Collection (3D design tools), Behance (social platform for creatives).

Digital Experience:

• Adobe Experience Cloud: An integrated platform of solutions for managing customer experiences, including analytics, content management, campaign management, and marketing automation.
• Adobe Experience Platform: A foundation for customer experience management, enabling data transformation and personalized experiences.

Publishing and Advertising:

• Legacy products and services addressing diverse market opportunities, including eLearning solutions, technical document publishing, web conferencing, and advertising offerings.

• Digital Media: $14.22 billion (FY2023)
• Digital Experience: $4.89 billion (FY2023)
• Publishing and Advertising: $300 million (FY2023)

Adobe's strategic priorities include:

• Digital Media: Redefining the creative process with Creative Cloud and empowering all creators; accelerating document productivity with Document Cloud.
• Digital Experience: Leading in cloud-based solutions for delivering digital experiences and enabling digital transformation; empowering B2B and B2C companies to deliver personalized experiences.
• Growth Strategies: Data-driven customer engagement; product-led growth; meeting customer needs holistically; strategic acquisitions (e.g., Frame.io, Workfront); leveraging AI and machine learning.

Primary Industry: Technology (Software and Services)

Key Market Trends: Rapid technological change, evolving industry standards, new distribution models, increasing demand for personalized digital experiences, growth of AI and machine learning.

Major Competitors: Varies by segment, ranging from large multinational enterprises to smaller, specialized companies. See "Competition" section in 10-K for details.

• Rapid technological change and competition in the software industry.
• Issues related to AI development and use, including potential reputational harm and liability.
• Security incidents and data breaches.
• Dependence on third-party service providers.
• Global economic and political conditions.