Booking Holdings Inc. is a leading provider of online travel and restaurant reservation services, connecting consumers with travel service providers through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company's mission is to make it easier for everyone to experience the world by offering a best-in-class travel experience with tailored options, connecting consumers with travel service providers. Despite global challenges like wars and inflation, Booking Holdings achieved record annual room nights in 2023 and continued growth in key markets.

• Employees: 23,600 (as of December 31, 2023)
• Geographic Footprint: Over 220 countries and territories
• Headquarters: Norwalk, Connecticut
• Founded: Not specified in filing
• Number of locations/facilities: Not specified in filing
• Revenue: $21.4 billion (FY2023)
• Market Cap: $97.2 billion (as of June 30, 2023)
• Key Subsidiaries/Brands: Booking.com, Priceline, Agoda, KAYAK, OpenTable

• CEO & President: Glenn D. Fogel
• CFO: David I. Goulden
• Board Chair: Robert J. Mylod Jr.
• Other Key Executives: Susana D'Emic (Chief Accounting Officer and Controller)

Additional executive and board member information is available in the company's proxy statement.

• Annual Revenue: $21.4 billion (FY2023)
• Net Income: $4.3 billion (FY2023)
• Market Cap: $97.2 billion (as of June 30, 2023)
• Total Assets: $24.3 billion (FY2023)
• Key Financial Highlights: Record room nights booked, growth in alternative accommodations, expansion of flight offerings, increased adoption of payments platform.

Booking Holdings offers a range of travel and restaurant reservation services through its various brands:

• Booking.com: Accommodation reservations, flights, rental cars, ground transportation, and in-destination tours and activities.
• Priceline: Discount travel reservations for hotels, flights, activities, rental cars, vacation packages, and cruises.
• Agoda: Primarily serves the Asia-Pacific region with accommodation, flight, ground transportation, and activities reservations.
• KAYAK: Online meta-search engine allowing users to compare travel options from various platforms.
• OpenTable: Online restaurant reservations and reservation management services.

Booking Holdings operates as one reportable segment, encompassing all of its brands and services.

Booking Holdings aims to maintain its global leadership in online travel by focusing on user experience, comprehensive choices, partner success, and sustainable operations. Key initiatives include leveraging technology for personalized services, expanding service offerings and geographic presence, improving loyalty programs, integrating AI, and investing in profitable and sustainable growth. The company also pursues strategic acquisitions and partnerships.

Booking Holdings operates in the highly competitive online travel industry, competing with online and traditional travel agencies, meta-search engines, travel service providers, and technology companies. The market is characterized by rapid technological advancements and evolving consumer preferences.

• Intense competition could reduce market share and harm financial performance.
• Dependence on travel service providers, restaurants, search platforms, and third parties.
• Risks related to growth rate and global expansion of the business.
• Risks related to the growth of the alternative accommodations business.
• Risks related to marketing efforts and the ability to adapt to rapid technological and market changes.