The Clorox Company (CLX)

Sector: Consumer Staples|Industry: Household & Personal Products|Market Cap: $20.16B|Employees: 8K


The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. They operate in approximately 25 countries and sell products in over 100 markets, primarily through mass retailers, grocery outlets, and e-commerce channels. Clorox's competitive advantage lies in its strong brand portfolio, with about 80% of sales coming from brands holding the No. 1 or No. 2 market share positions.

  1. Filings

Filing Highlights

Financial Performance

Net sales decreased in fiscal year 2024 due to disruptions from the August 2023 cyberattack, but the company rebuilt gross margin primarily through pricing actions and its trademark cost savings program. Diluted net earnings per share (EPS) increased 88% compared to the year-ago period.

Diluted net earnings per share (EPS) increased 88% compared to the year-ago period, largely driven by a lapping noncash impairment charge in the Better Health Vitamins, Minerals and Supplements (VMS) business from the year-ago period, partially offset by the loss relating to the divestiture of the Argentina business.

Significant inflationary pressures have impacted the Company's gross margin in fiscal years 2023 and, to a lesser extent, 2024, and it expects inflationary pressures to continue into fiscal year 2025.

Growth & Strategy

Management Execution

Risk Factors

Competitive Position

Operational Efficiency

Innovation & Technology

Capital Allocation

ESG Initiatives

Market Environment