The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The company's core business involves producing and selling a variety of cleaning, disinfecting, and household products, along with food, water-filtration, and natural personal care items. Clorox markets trusted consumer brands, with approximately 80% holding the #1 or #2 market share in their respective categories. The company operates in about 25 countries and sells products in over 100 markets through various channels, including mass retailers, grocery outlets, e-commerce, and distributors. Clorox's competitive advantage stems from its strong brand portfolio and market-leading positions. The company faces competition from both national and private label brands.

• Employees: Approximately 8,000 (as of June 30, 2024)
• Geographic Footprint: Operations in approximately 25 countries or territories, selling in over 100 markets
• Headquarters: Oakland, California
• Founded: 1913
• Number of locations/facilities: Multiple manufacturing, distribution, office, and research and development facilities
• Revenue: $7.1 billion (FY2024)
• Key Subsidiaries/Brands: Clorox, Pine-Sol, Tilex, Liquid-Plumr, Glad, Fresh Step, Kingsford, Hidden Valley, Brita, Burt's Bees, Natural Vitality, RenewLife, NeoCell, and Rainbow Light

• CEO: Linda Rendle
• CFO: Kevin B. Jacobsen
• Other Key Executives: Nina Barton (Executive Vice President - Group President - Care and Connection), Stacey Grier (Executive Vice President - Executive Chief of Staff), Angela Hilt (Executive Vice President – Chief Legal Officer), Chris Hyder (Executive Vice President - Group President - Health and Hygiene), Kirsten Marriner (Executive Vice President – Chief People and Corporate Affairs Officer), Eric Reynolds (Executive Vice President – Chief Operating and Strategy Officer), Chau Banks (Senior Vice President - Chief Information and Data Officer), Shanique Bonelli-Moore (Vice President – Chief Diversity and Social Impact Officer), Gina Kelly (Senior Vice President - Chief Customer Officer), Michael Ott (Senior Vice President – Chief Research and Development Officer), Eric Schwartz (Senior Vice President – Chief Marketing Officer)

Linda Rendle has served as CEO since September 2020 and became Chair in January 2024. Other executives have varying tenures and experience in their respective roles.

• Annual Revenue: $7.1 billion (FY2024)
• Net Income: Not explicitly stated but Diluted EPS increased 88% compared to the year-ago period
• Market Cap: Approximately $17.7 billion (as of December 29, 2023)
• Total Assets: Not explicitly stated
• Number of Employees: Approximately 8,000 (as of June 30, 2024)
• Key Financial Highlights: The company rebuilt gross margin due to pricing actions and cost savings. Diluted EPS increased due to lapping a noncash impairment charge from the previous year, partially offset by the loss from the divestiture of the Argentina business.

Clorox offers a diverse range of products across several categories:

• Cleaning and Disinfecting Products: Includes bleach, home care cleaning, disinfecting products, and laundry additives under brands like Clorox, Pine-Sol, Tilex, and Liquid-Plumr.
• Bags and Wraps: Includes bags and wraps under the Glad brand.
• Cat Litter: Includes cat litter products under the Fresh Step and Scoop Away brands.
• Grilling Products: Includes grilling products under the Kingsford brand.
• Food Products: Includes dressings, dips, seasonings, and sauces, primarily under the Hidden Valley brand.
• Water Filtration: Includes water-filtration products under the Brita brand.
• Natural Personal Care: Includes natural personal care products under the Burt's Bees brand.
• Professional Products: Includes cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands.
• Vitamins, Minerals and Supplements: Includes products under the Natural Vitality, RenewLife, NeoCell and Rainbow Light brands.

The company operates through four reportable segments:

• Health and Wellness: Includes cleaning, disinfecting, and professional products marketed in the United States.
• Household: Includes bags and wraps, cat litter, and grilling products marketed in the United States.
• Lifestyle: Includes food, water-filtration, and natural personal care products marketed in the United States.
• International: Includes products sold outside the United States.

Cleaning products accounted for 43% of net sales in FY2024, bags and wraps 15%, food products 11%, and cat litter products 10%.

Clorox's business strategy is guided by its IGNITE strategy, which focuses on four strategic choices: innovating consumer experiences, reimagining how the company and its people work, and continuously evolving the product portfolio. The company is investing in transformative technologies and processes over a five-year period to enhance its supply chain, digital commerce, innovation, and brand building. Additionally, the company is focused on environmental, social, and governance (ESG) goals, including reducing greenhouse gas emissions, reducing plastic and other waste, and promoting diversity and inclusion. The company is also focused on building a stronger, more resilient company that delivers consistent, profitable growth over time.

• Key strategic initiatives: Investments in digital capabilities, streamlined operating model, innovation in key areas, and ESG initiatives.
• Growth drivers: Strong brands, strategic digital capabilities, and streamlined operating model.
• Investment priorities: Transformative technologies, digital commerce, innovation, and brand building.

Clorox operates in the highly competitive consumer products industry. The company competes with other nationally advertised brands and private label brands across various product categories. Competition comes from similar and alternative products, some of which are produced by major multinational companies. The company also faces competition from retailers, including club stores, grocery stores, drugstores, dollar stores, mass merchandisers, e-commerce retailers and subscription services. The company's products generally compete on the basis of product performance, brand reputation and recognition, image and price. The company is also increasingly using digital media marketing and promotional programs to reach consumers.

• Market Position: Approximately 80% of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
• Key Competitors: Other nationally advertised brands and private label brands across various product categories.
• Industry Trends: Heightened competitive activity, evolving consumer preferences, and increasing focus on ESG practices.

• Market Risks: Unfavorable economic conditions, geopolitical instability, intense competition, and changing consumer preferences.
• Operational Risks: Supply chain disruptions, cyberattacks, reliance on third-party service providers, and loss of key personnel.
• Financial Risks: Volatility in raw material costs, indebtedness, and potential impairments of assets.
• Regulatory Risks: Compliance with environmental laws, product safety regulations, and data privacy laws.