Sector: Consumer Discretionary|Industry: Restaurants|Market Cap: $83.65B|Employees: 116.1K
Chipotle Mexican Grill, Inc. owns and operates Chipotle Mexican Grill restaurants, featuring a menu of burritos, burrito bowls, quesadillas, tacos, and salads. The company focuses on serving responsibly sourced, classically cooked, real food with wholesome ingredients. Chipotle's primary revenue stream is derived from sales at its restaurants, with a significant portion coming from digital orders. The company operates in the United States and internationally.
Chipotle Mexican Grill, Inc. owns and operates Chipotle Mexican Grill restaurants, featuring a menu of burritos, burrito bowls, quesadillas, tacos, and salads. The company focuses on serving responsibly sourced, classically cooked real food. Chipotle's mission is to make food more accessible, while maintaining a commitment to high-quality ingredients raised with respect for animals, farmers, and the environment. As of December 31, 2023, the company operated 3,371 restaurants in the U.S. and 66 internationally.
Chipotle offers a focused menu of:
Chipotle manages its operations based on eight regions and aggregates its operations to one reportable segment. Revenue is derived from sales by company-owned restaurants.
Chipotle's strategy focuses on five key areas:
The company is also focused on digital growth, with 37.4% of food and beverage revenue coming from digital sales in 2023. Chipotle is expanding access through Chipotlanes, a drive-through format for digital order pickup, and is investing in technology to enhance the guest experience.
Chipotle operates in the highly competitive fast-casual restaurant industry. Key competitors include other fast-casual, quick-service, and casual dining restaurants, as well as non-traditional market participants such as convenience meals and meal kit delivery services. Competition is based on factors such as taste, price, food quality, service, location, brand reputation, and digital engagement.
(Generated from latest 10-K filing)