Chipotle Mexican Grill, Inc. (CMG)

Sector: Consumer Discretionary|Industry: Restaurants|Market Cap: $83.65B|Employees: 116.1K


Chipotle Mexican Grill, Inc. owns and operates Chipotle Mexican Grill restaurants, featuring a menu of burritos, burrito bowls, quesadillas, tacos, and salads. The company focuses on serving responsibly sourced, classically cooked, real food with wholesome ingredients. Chipotle's primary revenue stream is derived from sales at its restaurants, with a significant portion coming from digital orders. The company operates in the United States and internationally.

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  2. Company Profile

Business Summary

Chipotle Mexican Grill, Inc. owns and operates Chipotle Mexican Grill restaurants, featuring a menu of burritos, burrito bowls, quesadillas, tacos, and salads. The company focuses on serving responsibly sourced, classically cooked real food. Chipotle's mission is to make food more accessible, while maintaining a commitment to high-quality ingredients raised with respect for animals, farmers, and the environment. As of December 31, 2023, the company operated 3,371 restaurants in the U.S. and 66 internationally.

Key Statistics

  • Employees: 116,068 worldwide, plus 1,088 contract workers (as of December 31, 2023)
  • Geographic Footprint: United States, Canada, France, Germany, and the United Kingdom
  • Headquarters: Newport Beach, CA
  • Founded: 1993
  • Number of locations/facilities: 3,437 restaurants (as of December 31, 2023)
  • Revenue: $9.9 billion (FY2023)

Leadership

  • CEO: Brian Niccol
  • CFO: John R. Hartung

Key Financial Metrics

  • Annual Revenue: $9.9 billion (FY2023)
  • Net Income: $1.2 billion (FY2023)
  • Total Assets: $8.0 billion (as of December 31, 2023)
  • Employees: 116,068 worldwide (as of December 31, 2023)
  • Key Financial Highlights: Total revenue increased 14.3%, comparable restaurant sales increased 7.9%, and diluted earnings per share was $44.34 (FY2023)

Products and Services

Chipotle offers a focused menu of:

  • Burritos: Customizable with various fillings and toppings.
  • Burrito Bowls: A burrito without the tortilla.
  • Quesadillas: Grilled tortillas filled with cheese and other ingredients.
  • Tacos: Served with a variety of fillings.
  • Salads: Customizable with various dressings and toppings.

Key Business Segments

Chipotle manages its operations based on eight regions and aggregates its operations to one reportable segment. Revenue is derived from sales by company-owned restaurants.

Business Strategy

Chipotle's strategy focuses on five key areas:

  • Sustaining world-class people leadership.
  • Running successful restaurants with a people-accountable culture.
  • Making the brand visible, relevant, and loved.
  • Amplifying technology and innovation.
  • Expanding access and convenience through new restaurant openings.

The company is also focused on digital growth, with 37.4% of food and beverage revenue coming from digital sales in 2023. Chipotle is expanding access through Chipotlanes, a drive-through format for digital order pickup, and is investing in technology to enhance the guest experience.

Industry Context

Chipotle operates in the highly competitive fast-casual restaurant industry. Key competitors include other fast-casual, quick-service, and casual dining restaurants, as well as non-traditional market participants such as convenience meals and meal kit delivery services. Competition is based on factors such as taste, price, food quality, service, location, brand reputation, and digital engagement.

Risk Factors

  • Food safety risks: Potential for food-borne illnesses, which could negatively impact sales and brand reputation.
  • Digital business risks: Reliance on third-party delivery services, potential for technological failures, and data privacy concerns.
  • Labor costs: Increasing minimum wages and competitive labor market pressures.
  • Cybersecurity risks: Potential for breaches, unauthorized access, and theft of guest and employee data.
  • Supply chain risks: Increases in ingredient costs due to inflation, global conflicts, and climate risks.

Last Updated

2024-02-07

(Generated from latest 10-K filing)