Deckers Outdoor Corporation is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for both everyday casual lifestyle and high-performance activities. The company's core business model revolves around six proprietary brands: UGG, HOKA, Teva, Sanuk, Koolaburra, and AHNU. These brands compete across fashion, casual lifestyle, performance, running, and outdoor markets. Deckers sells its products through quality domestic and international retailers, international distributors, and directly to consumers through its DTC business, which includes e-commerce websites and retail stores. The company differentiates its brands by emphasizing fashion, authenticity, functionality, quality, and comfort, and by tailoring products to various activities, seasons, and demographic groups.

• Employees: Approximately 4,800 (as of March 31, 2024)
• Geographic Footprint: Global, including the US, Canada, Europe, Asia-Pacific, and Latin America
• Headquarters: Goleta, California
• Founded: Not explicitly stated in the 10K
• Number of locations/facilities: 164 global retail stores (including 26 HOKA brand retail stores) and multiple distribution centers
• Revenue: $4.29 billion (FY2024)
• Market Capitalization: $13.22 billion (as of September 30, 2023)
• Key Subsidiaries/Brands: UGG, HOKA, Teva, Sanuk, Koolaburra, AHNU

• CEO: Stefano Caroti (effective August 1, 2024)
• CFO: Steven Fasching
• Board Chair: Michael F. Devine, III
• Other Key Executives: Dave Powers (retiring CEO and President, effective August 1, 2024)

Dave Powers announced his intention to retire from his position as Chief Executive Officer (CEO) and President of the Company, effective August 1, 2024. Following this date, he will continue to serve as a member of the Board of Directors. Stefano Caroti, the current Chief Commercial Officer, will be appointed as CEO and President, effective August 1, 2024.

• Annual Revenue: $4.29 billion (FY2024)
• Net Income: $759.6 million (FY2024)
• Market Cap: $13.22 billion (as of September 30, 2023)
• Total Assets: $3.14 billion (as of March 31, 2024)
• Employees: Approximately 4,800 (as of March 31, 2024)
• Key Financial Highlights: Net sales increased 18.2%, Gross margin increased 530 basis points to 55.6%, Income from operations increased 42.1%, Diluted earnings per share increased 50.5% (all compared to FY2023)

The company offers a diverse range of footwear, apparel, and accessories across its brands:

• UGG: Premium footwear, apparel, and accessories with a focus on lifestyle and fashion.
• HOKA: Performance footwear for running, trail, hiking, and fitness, as well as select apparel and accessories.
• Teva: Outdoor footwear, including sandals, shoes, and boots, designed for exploration.
• Sanuk: Relaxed casual shoes and sandals with a focus on comfort and sustainability.
• Koolaburra: Casual footwear fashion line using plush materials, targeting value-oriented consumers.
• AHNU: Footwear products that fuse high-performance technology with timeless style for everyday wear.

The company's operations are divided into six reportable segments:

• UGG Wholesale: Worldwide wholesale operations of the UGG brand.
• HOKA Wholesale: Worldwide wholesale operations of the HOKA brand.
• Teva Wholesale: Worldwide wholesale operations of the Teva brand.
• Sanuk Wholesale: Worldwide wholesale operations of the Sanuk brand.
• Other Brands Wholesale: Worldwide wholesale operations of the Koolaburra and AHNU brands.
• Direct-to-Consumer (DTC): Company-owned e-commerce websites and retail stores for all brands.

The company is in the process of divesting the Sanuk brand.

The company's current strategic priorities include:

• Increasing global consumer awareness and adoption of its brands through innovative product launches and marketing investments.
• Optimizing marketplace inventory management through segmentation and differentiation.
• Growing the DTC channel to enhance consumer engagement and brand loyalty.
• Expanding international presence for the HOKA and UGG brands, including through strategic partnerships and targeted investments.
• Divesting the Sanuk brand to focus resources on core brands.
• Enhancing sustainability practices by using recycled, renewable, and natural materials in products.
• Improving supply chain efficiency and resilience.

Deckers operates in the highly competitive footwear, apparel, and accessories industry. Key aspects of the industry include:

• Primary Industry: Footwear, apparel, and accessories.
• Market Position: A global leader with strong brand recognition for UGG and HOKA.
• Key Competitors: Athletic footwear companies, branded apparel companies, and retailers with private labels.
• Industry Trends: Rapid changes in consumer preferences, increasing competition, growth of e-commerce, and focus on sustainability.

• Market Risks: Rapid changes in consumer preferences, intense competition, and the potential for decreased brand loyalty.
• Operational Risks: Supply chain disruptions, reliance on independent manufacturers, and potential damage to distribution facilities.
• Financial Risks: Fluctuations in foreign currency exchange rates, economic downturns affecting consumer spending, and the risk of customer loss.
• Regulatory Risks: Changes in trade regulations, tariffs, and compliance with environmental and social standards.
• Technology Risks: Cybersecurity threats, data breaches, and disruptions to IT systems.