General Motors Company (GM) designs, builds, and sells trucks, crossovers, cars, and automobile parts worldwide. The company also provides software-enabled services and subscriptions. GM operates through its automotive segments, GM North America (GMNA) and GM International (GMI), with vehicles marketed under the Buick, Cadillac, Chevrolet, and GMC brands. Additionally, the company has equity ownership stakes in entities primarily in China. Cruise is GM's global segment for autonomous vehicle (AV) technology development and commercialization. GM also provides automotive financing services through GM Financial.

GM's vision is a world with zero crashes, zero emissions, and zero congestion, guiding its strategy to invest in electric vehicles (EVs), AVs, software-enabled services, and new business opportunities, while strengthening its market position in internal combustion engine (ICE) vehicles.

• Employees: Approximately 163,000 (as of December 31, 2023)
• Geographic Footprint: Operations in 32 countries
• Headquarters: Detroit, Michigan
• Founded: 2009
• Number of locations/facilities: Over 100 locations in the U.S. (excluding financing operations and dealerships) and operations in 32 countries
• Revenue: $171.8 billion (FY2023)
• Key Subsidiaries/Brands: Buick, Cadillac, Chevrolet, GMC, Baojun, Wuling, Cruise, GM Financial

• CEO: Mary T. Barra
• CFO: Paul A. Jacobson
• President, Global Markets: Rory V. Harvey
• President: Mark L. Reuss
• Board Chair: Mary T. Barra
• Other Key Executives: Michael Abbott (Executive Vice President, Software), Julian Blissett (Executive Vice President and President, GM China), Craig B. Glidden (Executive Vice President, Legal, Policy, Cybersecurity, and Corporate Secretary), Christopher T. Hatto (Vice President, Global Business Solutions and Chief Accounting Officer), Gerald Johnson (Executive Vice President, Global Manufacturing and Sustainability)

Key leaders have extensive experience in the automotive and technology industries.

• Annual Revenue: $171.8 billion (FY2023)
• Net Income Attributable to Stockholders: $10.1 billion
• Total Assets: $273.1 billion
• Key Financial Highlights: Revenue driven by high-margin products, despite headwinds; cost reduction program underway; impact from UAW strike; focus on EV transition.
• Employees: Approximately 163,000 (as of December 31, 2023)

GM's main product categories include vehicles, software-enabled services, and financing.

• Vehicles: Trucks, crossovers, cars, and automobile parts marketed under the Buick, Cadillac, Chevrolet, and GMC brands, as well as Baojun and Wuling brands in China.
• Software-Enabled Services: OnStar services, Super Cruise, and other software-defined features, apps, and services.
• Automotive Financing: Retail loan and lease lending, commercial lending products to dealers, and lending products to commercial vehicle upfitters.

Flagship offerings include the GMC HUMMER EV Pickup and SUV, Chevrolet Silverado EV, and Cadillac ESCALADE IQ.

GM operates through four main segments:

• GM North America (GMNA): Develops, manufactures, and markets vehicles in North America.
• GM International (GMI): Develops, manufactures, and markets vehicles outside of North America, primarily in China.
• Cruise: Responsible for the development and commercialization of AV technology.
• GM Financial: Provides automotive financing services.

Revenue breakdown by segment is available in the 10-K filing.

GM's strategy focuses on transitioning to an all-electric future while maintaining profitability in its ICE vehicle business. Key strategic initiatives include:

• Investing in electric vehicles (EVs) and AVs.
• Scaling EV production and leveraging the Ultium platform.
• Developing software-enabled services and subscriptions.
• Exploring new business opportunities, such as GM Defense.
• Reducing fixed costs and improving operational efficiency.

GM aims to achieve a world with zero crashes, zero emissions, and zero congestion.

GM operates in the automotive industry, which is highly competitive and undergoing significant transformation. Key market trends include:

• Increasing demand for electric vehicles (EVs).
• Growing competition from new entrants and technology companies.
• Emphasis on software-enabled services and connectivity.
• Evolving regulatory landscape related to emissions and fuel economy.

Major competitors include traditional automotive manufacturers, as well as new entrants in the EV and AV space. Market share information is available in the 10-K filing.

• Competition and Strategy: Inability to deliver new products, services, and technologies in response to increased competition and changing consumer preferences.
• EV Strategy: Dependence on the successful execution of the EV strategy, including consumer adoption, scaling production, and reducing costs.
• AV Strategy: Risks associated with the development and commercialization of AV technology, including regulatory approvals, safety concerns, and public acceptance.
• Supply Chain: Disruptions in the supply chain and availability of raw materials, components, and parts.
• Regulatory: Compliance with extensive laws, regulations, and policies, including those related to vehicle emissions and fuel economy standards.