Sector: Consumer Discretionary|Industry: Leisure|Market Cap: $7.94B|Employees: 6K
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children’s programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Hasbro, Inc. is a toy and game company focused on entertaining and connecting generations of fans through storytelling and play. The company's core business model revolves around creating and marketing a diverse portfolio of iconic brands across gaming, consumer products, and entertainment. Hasbro's primary revenue streams include the sale of toys and games, licensing of its intellectual property, and the production of entertainment content. The company holds a strong market position with a global presence, distributing products through various retail channels, ecommerce, and direct-to-consumer platforms. Hasbro competes with other toy and game companies, digital gaming developers, and content providers.
The leadership team includes industry veterans with experience in finance, toy, and entertainment sectors.
Hasbro offers a wide range of products and services across several categories:
Hasbro operates through four reportable segments:
In 2023, Consumer Products accounted for the largest portion of revenue, followed by Wizards of the Coast and Digital Gaming, and Entertainment. The company sold its non-core eOne Film and TV business in late 2023.
Hasbro's strategy, referred to as Blueprint 2.0, focuses on creating story-led and play-led consumer franchises. Key strategic initiatives include:
The company is also undergoing a multi-year transformation aimed at streamlining operations and enhancing shareholder value.
Hasbro operates in the highly competitive toy and game industry, as well as the entertainment industry. Key trends include the increasing importance of digital gaming, the shift to direct-to-consumer sales, and the evolving preferences of consumers. Major competitors include Mattel, digital gaming developers, and various content providers. Market share information is not explicitly provided in the 10-K filing.
(Generated from latest 10-K filing)