Hilton Worldwide Holdings Inc. is one of the largest hospitality companies in the world, with 7,530 properties comprising 1,182,937 rooms in 126 countries and territories as of December 31, 2023. The company operates through a management and franchise segment and an ownership segment. Hilton's premier brand portfolio includes luxury, lifestyle, full service, focused service and all-suites hotel brands, as well as timeshare brands. The company's mission is to fill the earth with the light and warmth of hospitality. Hilton has been an innovator in the industry for more than 100 years. The company's competitive advantages include its strong brand portfolio, global presence, and award-winning guest loyalty program, Hilton Honors. As of December 31, 2023, Hilton had 180 million members in its Hilton Honors program.

• Employees: Approximately 178,000 (as of December 31, 2023)
• Geographic Footprint: 126 countries and territories
• Headquarters: McLean, VA
• Founded: 1919
• Number of locations/facilities: 7,530 properties
• Revenue: $10.235 billion (FY2023)
• Key Subsidiaries/Brands: Waldorf Astoria, Conrad, Hilton Hotels & Resorts, Curio Collection, DoubleTree, Tapestry Collection, Embassy Suites, Tempo, Motto, Hilton Garden Inn, Hampton, Tru, Spark, Homewood Suites, Home2 Suites, LivSmart Studios, and Hilton Grand Vacations

• CEO: Christopher J. Nassetta
• CFO: Kevin J. Jacobs
• Board Chair: Jonathan D. Gray

• Annual Revenue: $10.235 billion (FY2023)
• Net Income: $1.141 billion (FY2023)
• Total Assets: $15.401 billion (as of December 31, 2023)
• Number of Employees: Approximately 178,000 (as of December 31, 2023)
• Key Financial Highlights: Revenue increased by 16.7% and net income increased by 10.9% year-over-year.

Hilton's main product categories or service lines include:

• Hotel Brands: A diverse portfolio of luxury, lifestyle, full-service, focused-service, and all-suites hotel brands, including Waldorf Astoria, Conrad, Hilton Hotels & Resorts, Curio Collection, DoubleTree, Tapestry Collection, Embassy Suites, Tempo, Motto, Hilton Garden Inn, Hampton, Tru, Spark, Homewood Suites, Home2 Suites, and LivSmart Studios.
• Timeshare Brands: Hilton Grand Vacations, including Hilton Club, Hilton Grand Vacations Club and Hilton Vacation Club.
• Guest Loyalty Program: Hilton Honors, an award-winning guest loyalty program that allows members to earn and redeem points for stays and other goods and services.

Hilton operates through two main business segments:

• Management and Franchise: This segment includes all hotels managed by Hilton for third-party owners, as well as all franchised hotels that license Hilton's intellectual property. Revenues are generated from management and franchise fees, licensing fees, and fees for managing hotels in the ownership segment.
• Ownership: This segment primarily derives revenues from nightly hotel room sales, food and beverage sales, and other services at consolidated owned and leased hotels.

Hilton's business strategy focuses on expanding its global hotel network, particularly its fee-based business, through new management and franchise contracts. Key strategic initiatives include:

• Driving customer loyalty through the Hilton Honors program.
• Expanding the global hotel network through development pipeline.
• Focusing on cost efficiency and profitability in its ownership segment.
• Investing in technology and innovation to enhance customer experiences.
• Promoting responsible travel and tourism through its ESG strategy.

Hilton operates in the highly competitive hospitality industry. Key market trends affecting the business include:

• Increasing demand for travel and tourism.
• Growing importance of online travel intermediaries.
• Evolving customer preferences and demands.
• Increasing focus on sustainability and responsible travel.

Major competitors include Accor S.A., Choice Hotels International, Hongkong and Shanghai Hotels, Hyatt Hotels Corporation, Intercontinental Hotel Group, Marriott International, Radisson Hotel Group and Wyndham Hotels & Resorts. Market share information was not available in the 10K.

• Industry-Specific Risks: Competition, changes in supply and demand for hotel services, relationships with third-party owners, and increases in operating costs.
• Macroeconomic Risks: Economic downturns, public health concerns, geopolitical activity, and other factors beyond the company's control that can reduce demand for its products and services.
• Operational Risks: Failures in information technology systems, cyber-attacks, labor shortages, and the loss of key personnel.
• Financial Risks: Substantial indebtedness, fluctuations in foreign currency exchange rates, and changes in interest rates.
• Regulatory Risks: Compliance with various foreign and U.S. federal and state laws and regulations, including those related to franchising, hospitality properties, and environmental matters.