Sector: Communication Services|Industry: Advertising Agencies|Market Cap: $10.43B|Employees: 57K
The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in three segments: Media, Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions, and Specialized Communications & Experiential Solutions. The Media, Data & Engagement Solutions segment provides media and communications services, digital services and products, advertising and marketing technology, e‐commerce services, data management and analytics, strategic consulting, and digital brand experience under the IPG Mediabrands, UM, Initiative, Kinesso, Acxiom, Huge, MRM, and R/GA brand names. The Integrated Advertising & Creativity Led Solutions segment offers advertising, corporate, and brand identity services; and strategic consulting under FCB, IPG Health, McCann Worldgroup, and MullenLowe Group brands. Specialized Communications & Experiential Solutions segment provides public relations and other specialized communications services, live events, sports and entertainment marketing, and strategic consulting under IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum, and Octagon brand names. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.
The Interpublic Group of Companies, Inc. (IPG) provides marketing, communications, and business transformation services. It combines creativity and technology to offer customized solutions to a range of clients, from large global marketers to regional and local clients. IPG's services include insights, data, media, creative and production, digital commerce, and healthcare marketing. The company operates in over 100 countries.
Mr. Krakowsky assumed the role of CEO on January 1, 2021. Ms. Johnson became CFO on January 1, 2020. Mr. Bonzani was hired as Senior Vice President, General Counsel and Secretary in April 2012. Mr. Carroll was named Senior Vice President, Controller and Chief Accounting Officer in April 2006.
IPG provides a wide array of marketing, communications, and business transformation services, including:
IPG operates through three reportable segments:
Revenue breakdown by segment is not explicitly provided in the text.
IPG's strategic priorities include:
The company aims to enhance its technology layer and build tech-enabled marketing solutions, combining creativity and technology to drive growth for clients.
IPG operates in the highly competitive advertising and marketing communications industry, competing with other large multinational companies, independent agencies, and new market entrants. The industry is subject to governmental regulations and other actions, including those related to advertising content, media scheduling, and user privacy. The company is also subject to broad anti-corruption laws.
(Generated from latest 10-K filing)