The Interpublic Group of Companies, Inc. (IPG)

Sector: Communication Services|Industry: Advertising Agencies|Market Cap: $10.43B|Employees: 57K


The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in three segments: Media, Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions, and Specialized Communications & Experiential Solutions. The Media, Data & Engagement Solutions segment provides media and communications services, digital services and products, advertising and marketing technology, e‐commerce services, data management and analytics, strategic consulting, and digital brand experience under the IPG Mediabrands, UM, Initiative, Kinesso, Acxiom, Huge, MRM, and R/GA brand names. The Integrated Advertising & Creativity Led Solutions segment offers advertising, corporate, and brand identity services; and strategic consulting under FCB, IPG Health, McCann Worldgroup, and MullenLowe Group brands. Specialized Communications & Experiential Solutions segment provides public relations and other specialized communications services, live events, sports and entertainment marketing, and strategic consulting under IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum, and Octagon brand names. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.

  1. Filings
  2. Company Profile

Business Summary

The Interpublic Group of Companies, Inc. (IPG) provides marketing, communications, and business transformation services. It combines creativity and technology to offer customized solutions to a range of clients, from large global marketers to regional and local clients. IPG's services include insights, data, media, creative and production, digital commerce, and healthcare marketing. The company operates in over 100 countries.

Key Statistics

  • Employees: 57,400 (as of December 31, 2023)
  • Geographic Footprint: Over 100 countries
  • Headquarters: New York, New York
  • Founded: 1930
  • Revenue: $10.89 billion (FY2023)
  • Key Subsidiaries/Brands: IPG Mediabrands, FCB, McCann Worldgroup, MullenLowe Group, Weber Shandwick, Golin, Jack Morton, Momentum and Octagon

Leadership

  • CEO: Philippe Krakowsky
  • CFO: Ellen Johnson
  • Executive Vice President and General Counsel: Andrew Bonzani
  • Senior Vice President, Controller and Chief Accounting Officer: Christopher F. Carroll

Mr. Krakowsky assumed the role of CEO on January 1, 2021. Ms. Johnson became CFO on January 1, 2020. Mr. Bonzani was hired as Senior Vice President, General Counsel and Secretary in April 2012. Mr. Carroll was named Senior Vice President, Controller and Chief Accounting Officer in April 2006.

Key Financial Metrics

  • Annual Revenue: $10.89 billion (FY2023)
  • Net Income: $1.10 billion (FY2023)
  • Total Assets: $19.27 billion (as of December 31, 2023)
  • Employees: 57,400 (as of December 31, 2023)
  • Key Financial Highlights: Revenue before billable expenses decreased by 0.5% year-over-year. Adjusted EBITA margin on revenue before billable expenses increased to 16.7% from 15.5% in the prior year.

Products and Services

IPG provides a wide array of marketing, communications, and business transformation services, including:

  • Media, Data & Engagement Solutions: Global media and communications services, digital services and products, advertising and marketing technology, digital commerce, data management and analytics, strategic consulting, and digital brand experience.
  • Integrated Advertising & Creativity Led Solutions: Advertising, corporate and brand identity services, and strategic consulting.
  • Specialized Communications & Experiential Solutions: Global public relations and communications services, live events, sports and entertainment marketing, and strategic consulting.

Key Business Segments

IPG operates through three reportable segments:

  • Media, Data & Engagement Solutions (MD&E): Includes IPG Mediabrands, Acxiom, and KINESSO, as well as digital and commerce specialist agencies.
  • Integrated Advertising & Creativity Led Solutions (IA&C): Includes leading global networks and agencies that provide a broad range of services.
  • Specialized Communications & Experiential Solutions (SC&E): Includes agencies that provide marketing services expertise.

Revenue breakdown by segment is not explicitly provided in the text.

Business Strategy

IPG's strategic priorities include:

  • Investing in leading talent.
  • Growing identity, data, digital commerce and platform capabilities.
  • Reinventing healthcare marketing.
  • Expanding retail media solutions.

The company aims to enhance its technology layer and build tech-enabled marketing solutions, combining creativity and technology to drive growth for clients.

Industry Context

IPG operates in the highly competitive advertising and marketing communications industry, competing with other large multinational companies, independent agencies, and new market entrants. The industry is subject to governmental regulations and other actions, including those related to advertising content, media scheduling, and user privacy. The company is also subject to broad anti-corruption laws.

Risk Factors

  • Market Risks: Susceptible to unfavorable economic conditions and market disruptions, including impacts from military conflicts, public health crises, and inflationary pressures.
  • Operational Risks: Highly competitive industry with rapid technological changes; reliance on key employees and management; client terminations or reduced spending.
  • Financial Risks: Insufficient liquidity; downgrades of credit ratings; potential impairment charges; exposure to exchange rate risk.
  • Regulatory Risks: Subject to industry regulations and legal risks, including those related to data privacy and anti-corruption laws; international business risks.

Last Updated

2024-02-20

(Generated from latest 10-K filing)