Kellanova, formerly known as Kellogg Company, is engaged in the manufacture and marketing of snacks and convenience foods. The company's core business revolves around producing and selling a variety of snacks, including crackers, savory snacks, toaster pastries, cereal bars, granola bars, and bites. They also produce convenience foods such as ready-to-eat cereals, frozen waffles, veggie foods, and noodles. Kellanova's products are sold through direct sales forces and broker/distributor arrangements to retailers for resale to consumers. The company operates in over 180 countries with manufacturing in 21 countries.

• Employees: 23,000 (as of December 30, 2023)
• Geographic Footprint: More than 180 countries
• Headquarters: Chicago, IL
• Founded: 1906
• Number of manufacturing countries: 21
• Revenue: $13.1 billion (FY2023)
• Key Subsidiaries/Brands: Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms

• CEO: Steven A. Cahillane
• CFO: Amit Banati
• Senior Vice President & Chief Global Corporate Affairs Officer: Kris Bahner
• Senior Vice President, President, Kellanova North America: Nicolas Amaya
• Senior Vice President, Chief Growth Officer: Charisse Hughes
• Senior Vice President, Global Human Services: Melissa A. Howell
• Senior Vice President, Global Supply Chain: Rodrigo Lance
• Senior Vice President, President, Kellanova Europe: David Lawlor
• Senior Vice President, President, Kellanova Asia Pacific, Middle East and Africa: Shumit Kapoor
• Senior Vice President, President, Kellanova Latin America: Victor Marroquin
• Senior Vice President and Chief Legal Officer: John Min

Key executives have extensive experience in the food and consumer goods industries, with many having served in various leadership roles at Kellanova and other major companies.

• Annual Revenue: $13.1 billion (FY2023)
• Net Income: $951 million (FY2023)
• Total Assets: $15.6 billion (as of December 30, 2023)
• Employees: 23,000 (as of December 30, 2023)
• Key Financial Highlights: Reported net sales increased 3.7% versus the prior year; Organic net sales increased 8.3%; Reported operating profit increased 24.3%; Reported diluted EPS of $2.25 increased 6.1%; Currency-neutral adjusted diluted EPS of $3.18 increased 7.4%

Kellanova's main product categories include:

• Snacks: Crackers, savory snacks, toaster pastries, cereal bars, granola bars, and bites under brands like Kellogg's, Cheez-It, Pringles, Austin, Parati, and RXBAR.
• Convenience Foods: Ready-to-eat cereals, frozen waffles, veggie foods, and noodles, marketed under brands such as Eggo and Morningstar Farms.

The company operates through four reportable segments based on geographic location:

• North America: Includes the U.S. and Canada.
• Europe: Consists primarily of European countries.
• Latin America: Includes Central and South America and Mexico.
• AMEA: (Asia Middle East Africa) Includes Africa, Middle East, Australia, and other Asian and Pacific markets.

Kellanova's strategic priorities include differentiating its brands, driving growth, and delivering on its commitments. The company is focused on advancing sustainable and equitable access to food through its Better Days™ Promise. Key strategic initiatives include innovation, productivity improvements, and revenue growth management. The company is also focused on mitigating and adapting to environmental pressures and food security challenges.

• Strategic Initiatives: Differentiate, Drive, & Deliver Strategy; Kellanova Better Days™ Promise
• Growth Drivers: Innovation, productivity improvements, revenue growth management
• Investment Priorities: Supply chain infrastructure, manufacturing capacity expansions, technology systems

Kellanova operates in the highly competitive food industry, facing competition from both branded and private label products. Key market trends include changing consumer preferences, dietary trends, and the growing e-commerce marketplace. The company competes with other major food manufacturers and must adapt to shifts in consumer behavior and preferences, including the demand for premium and value offerings.

• Primary Industry: Packaged Foods
• Market Position: Second largest producer of crackers globally
• Key Competitors: Other major food manufacturers, private label brands
• Industry Trends: Changing consumer preferences, growth in e-commerce, increasing focus on sustainability

• Market Risks: Exposure to macroeconomic conditions, including inflation, supply chain challenges, and geopolitical instability, which can affect consumer demand and supply chain operations.
• Operational Risks: Disruptions to supply chain and production processes due to pandemics, disease outbreaks, or other unforeseen events, and the potential inability to meet customer demands.
• Financial Risks: Exposure to fluctuations in commodity prices, transportation costs, and foreign currency exchange rates, as well as the risk of not realizing benefits from revenue growth management initiatives.
• Regulatory Risks: Compliance with food safety, advertising, labeling, and environmental laws and regulations, which can lead to increased compliance costs and potential legal issues.
• Brand Risks: Failure to maintain favorable consumer perception of brands, which can be impacted by adverse publicity, product quality issues, or failure to meet nutritional expectations.