McDonald's Corporation ("the Company") franchises and operates McDonald's restaurants, serving a locally-relevant menu. Of the 41,822 restaurants at year-end 2023, ~95% were franchised. The Company's reporting segments align with its strategic priorities: 1) the United States ("U.S."), 2) International Operated Markets, and 3) International Developmental Licensed Markets & Corporate. The Company emphasizes franchising as key to its business model, believing it essential for delivering high-quality food and localized customer experiences while driving profitability. Company-operated restaurants allow for operational testing and training, enhancing the System's overall performance. Revenue comes from sales at Company-operated restaurants and fees from franchised restaurants (conventional, developmental licensees, and affiliates). The Company also generates revenue from technology platform fees, brand licensing, and (prior to April 1, 2022) its Dynamic Yield business.

• Employees: 150,000+
• Geographic Footprint: 100+ countries
• Headquarters: Chicago, Illinois
• Founded: Not Found
• Number of locations/facilities: 41,822 restaurants (as of December 31, 2023)
• Revenue: $25.5 billion (FY2023)
• Market Share: Information not found in the document
• Key Subsidiaries/Brands: Dynamic Yield (sold April 1, 2022), McCafé

• CEO: Christopher Kempczinski
• CFO: Ian Borden
• Board Chair: Enrique Hernandez, Jr.
• Other Key Executives: Jonathan Banner (Chief Global Impact Officer), Heidi Capozzi (Global Chief People Officer), Joseph Erlinger (President, McDonald's USA), Morgan Flatley (Global Chief Marketing Officer and New Business Ventures), Marion Gross (Global Chief Supply Chain Officer), Catherine Hoovel (Senior Vice President - Corporate Controller), Jill McDonald (President, International Operated Markets), Desiree Ralls-Morrison (Global Chief Legal Officer and Secretary), Brian Rice (Global Chief Information Officer), Jo Sempels (Senior Vice President and President, International Developmental Licensed Markets), Manu Steijaert (Global Chief Customer Officer)

• Annual Revenue: $25.5 billion (FY2023)
• Net Income: $8.5 Billion (FY2023)
• Market Cap: $217.4 billion (as of June 30, 2023)
• Total Assets: $56.1 billion (FY2023)
• Number of employees: Over 150,000 (as of December 31, 2023)
• Key Financial Highlights: Global comparable sales increased 9.0%, Consolidated operating income increased 24%, Diluted earnings per share increased 39%, Free cash flow increased 32% to $7.3 billion

McDonald's offers a substantially uniform menu with some geographic variations. Core offerings include hamburgers, cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, chicken products (McChicken, McCrispy, McSpicy, McNuggets), World Famous Fries, shakes, McFlurry desserts, sundaes, cones, cookies, pies, soft drinks, coffee, and McCafé beverages. Breakfast is offered in many locations, including sandwiches (Egg McMuffin, Sausage McMuffin with Egg, McGriddles), biscuits, bagels, oatmeal, hash browns, and hotcakes. Limited-time promotional items are also offered.

McDonald's has three main operating segments:

• U.S.: 95% franchised, focuses on core menu items and value, leveraging digital and delivery growth.
• International Operated Markets: Includes countries like Australia, Canada, France, Germany, U.K.; 89% franchised.
• International Developmental Licensed Markets & Corporate: Primarily developmental licensee and affiliate markets; 98% franchised; includes Corporate activities.

McDonald's "Accelerating the Arches" strategy focuses on maximizing marketing, core menu items, and the 4 D's (Digital, Delivery, Drive-Thru, and Restaurant Development). Key initiatives include enhancing the customer experience through technology, accelerating restaurant openings, and developing a modern operating platform. The company aims to provide a seamless and personalized experience across all channels. It also prioritizes running great restaurants, empowering employees, and modernizing work practices through "Accelerating the Organization."

McDonald's competes in the Informal Eating Out (IEO) segment, including quick-service restaurants, home delivery/takeaway providers, and other diverse food vendors. Key competition is based on price, convenience, service, experience, menu variety, and product quality.

• Failure to execute business strategies: Inability to adapt to changing consumer preferences, competition, or effectively implement growth initiatives could hinder growth.
• Brand damage: Negative perceptions related to food, sourcing, or operations could harm brand value.
• Franchisee performance: Franchisee financial difficulties or failure to align with company standards could negatively impact revenue.
• Intense competition: Competition from various food service providers could impact market share.
• Cybersecurity incidents: System failures or data breaches could disrupt operations and damage reputation.