Communication Services
Internet Content & Information
$1.50T
67.3K
Key insights and themes extracted from this filing
Meta's total revenue for 2023 reached $134.90 billion, a 16% increase compared to 2022. This growth was primarily fueled by a rise in advertising revenue, stemming from a 28% year-over-year increase in ad impressions.
Despite the growth in ad impressions, the average price per ad decreased by 9% in 2023. This decline was attributed to an increased number of ads delivered, particularly in geographies and products with lower monetization rates, such as Reels.
Meta's income from operations in 2023 was $46.75 billion, a substantial increase of 62% compared to 2022. This was primarily driven by the growth in advertising revenue and cost-cutting measures implemented during the year.