Meta Platforms, Inc. (META)

Sector: Communication Services|Industry: Internet Content & Information|Market Cap: $1.50T|Employees: 67.3K


Meta Platforms, Inc. operates as a social technology company worldwide. Its primary revenue stream comes from selling advertising placements on its family of apps, including Facebook and Instagram, to marketers, enabling them to reach people based on various marketing objectives.

  1. Filings

Filing Highlights

Financial Performance

Meta's total revenue for 2023 reached $134.90 billion, a 16% increase compared to 2022. This growth was primarily fueled by a rise in advertising revenue, stemming from a 28% year-over-year increase in ad impressions.

Despite the growth in ad impressions, the average price per ad decreased by 9% in 2023. This decline was attributed to an increased number of ads delivered, particularly in geographies and products with lower monetization rates, such as Reels.

Meta's income from operations in 2023 was $46.75 billion, a substantial increase of 62% compared to 2022. This was primarily driven by the growth in advertising revenue and cost-cutting measures implemented during the year.

Growth & Strategy

Management Execution

Risk Factors

Competitive Position

Operational Efficiency

Innovation & Technology

Capital Allocation

ESG Initiatives

Market Environment