Sector: Communication Services|Industry: Internet Content & Information|Market Cap: $1.50T|Employees: 67.3K
Meta Platforms, Inc. operates as a social technology company worldwide. Its primary revenue stream comes from selling advertising placements on its family of apps, including Facebook and Instagram, to marketers, enabling them to reach people based on various marketing objectives.
Q1 2024 revenue reached $36.455 billion, up 27% YoY, driven primarily by growth in advertising revenue within the Family of Apps segment. Ad impressions increased 20% YoY while average price per ad increased 6% YoY.
Reality Labs revenue grew 30% YoY to $440 million in Q1 2024, driven by increased Meta Quest sales. However, this segment still represents a small fraction of total revenue and continues to operate at a loss.
Net income reached $12.369 billion in Q1 2024, a 91% increase YoY. This was driven by strong revenue growth and a lower effective tax rate of 13%, down from 22% in Q1 2023 primarily due to excess tax benefits from share-based compensation.