NIKE, Inc. (NKE)

Sector: Consumer Discretionary|Industry: Footwear & Accessories|Market Cap: $114.99B|Employees: 79.4K


NIKE, Inc. is the world's largest seller of athletic footwear and apparel, designing, developing, and selling athletic footwear, apparel, equipment, accessories, and services globally. The company's primary revenue streams are from NIKE-owned retail stores, digital platforms, and wholesale accounts, with manufacturing primarily outsourced. NIKE's competitive advantages include strong brand recognition, innovation, and a global distribution network.

  1. Filings

Filing Highlights

Financial Performance

Nike, Inc. reported a 9% decrease in revenue YoY, from $12.429 billion to $11.269 billion. This decline is attributed to strategic actions including reducing footwear supply and repositioning NIKE Brand Digital.

Gross margin decreased by 330 basis points to 41.5%. This contraction is primarily due to lower NIKE Brand ASP resulting from higher discounts, higher other costs including inventory obsolescence reserves, and increased NIKE Brand product costs.

Net income decreased 32% YoY, from $1.172 billion to $794 million. This decline reflects the combined impact of lower revenues and reduced gross margins, indicating significant pressure on profitability.

Growth & Strategy

Management Execution

Risk Factors

Competitive Position

Operational Efficiency

Innovation & Technology

Capital Allocation

ESG initiatives

Market Environment