ServiceNow, Inc. is a leading provider of cloud-based workflow automation software. Its Now Platform utilizes AI and ML to help organizations streamline and digitize workflows, connecting disparate departments and systems for improved productivity and experiences. The platform serves various sectors, including IT, customer service, employee workflows, and custom app creation.

• Employees: 22,668 (as of December 31, 2023)
• Geographic Footprint: North America, South America, Europe, Asia, and Australia
• Headquarters: Santa Clara, California
• Founded: Not specified in filing
• Number of locations/facilities: Not specified in filing
• Revenue: $8.97 billion (FY2023)
• Market Capitalization: Approximately $87.8 billion (as of June 30, 2023)
• Key Subsidiaries/Brands: Not specified in filing

• CEO: William R. McDermott
• CFO: Gina Mastantuono
• Board Chair: William R. McDermott
• Other Key Executives: Chirantan J. Desai (Chief Operating Officer), Russell Elmer (General Counsel), Kevin T. McBride (Chief Accounting Officer), Nicholas Tzitzon, Christopher Bedi, Lara Caimi, Paul Smith, and Jacqueline Canney

• Annual Revenue: $8.97 billion (FY2023)
• Net Income: $1.73 billion (FY2023)
• Market Cap: Approximately $87.8 billion (as of June 30, 2023)
• Total Assets: $17.39 billion (FY2023)
• Number of employees: 22,668 (as of December 31, 2023)
• Key Financial Highlights: RPO of $18 billion (FY2023), 98% renewal rate (FY2023)

ServiceNow offers a suite of products organized into four workflows:

• Technology Workflows: Solutions for IT departments, including Asset Management, Cloud Observability, ESG Management, Integrated Risk Management, IT Operations Management, IT Service Management, and Security Operations.
• Customer and Industry Workflows: Products focused on customer experience and industry-specific solutions, such as Customer Service Management and Field Service Management.
• Employee Workflows: Tools to enhance employee experience, including HR Service Delivery, Legal Service Delivery, and Workplace Service Delivery.
• Creator Workflows: Enables custom app creation with low-code development, including App Engine, Automation Engine, Platform Privacy and Security, and Source-to-Pay Operations.

ServiceNow operates as a single operating and reportable segment.

ServiceNow's strategy centers on expanding its Now Platform's capabilities to meet evolving digital needs. It focuses on modernization of technology operations, enhancing customer and employee experiences, addressing industry-specific challenges, and improving application development. The company emphasizes digital transformation, enabling integrated solutions with automation and connected processes. Growth is driven by customer referrals, digital marketing, industry events, and strategic partnerships. ServiceNow aims to be the defining enterprise software company of the 21st century.

ServiceNow operates in the cloud-based workflow automation market, competing with established enterprise software vendors, new technologies and entrants, in-house solutions, and cloud-based vendors. The company faces competition from larger players with greater resources and brand recognition. The market is rapidly evolving, requiring continuous innovation and adaptation to changing customer needs.

• Data Regulations: Changing data privacy and security laws may restrict ServiceNow's operations and impact its ability to provide services.
• Competition: Intense competition from established and emerging players could hinder market share and profitability.
• Cybersecurity: Actual or perceived cybersecurity breaches could damage reputation and lead to financial losses.
• Talent Acquisition and Retention: Difficulty in attracting and retaining skilled employees could negatively impact growth.
• International Expansion: Managing the complexities of international markets and varying regulations poses challenges.