O'Reilly Automotive, Inc. is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, Puerto Rico, and Mexico. The company employs a dual market strategy, selling products to both do-it-yourself (DIY) and professional service provider customers. O'Reilly aims to be the dominant auto parts provider by offering superior customer service and a better value position than competitors. The company operates a strategic distribution network and hub store system to provide same-day and overnight inventory access to its stores.

• Employees: 90,302 (as of January 31, 2024)
• Geographic Footprint: 48 states in the United States and Puerto Rico, and Mexico
• Headquarters: Springfield, Missouri
• Founded: 1957
• Number of locations/facilities: 6,095 stores in the U.S. and Puerto Rico, and 62 stores in Mexico
• Revenue: $15.81 billion (FY2023)
• Key Subsidiaries/Brands: BesTest®, BrakeBest®, Cartek®, Import Direct®, MasterPro®, MicroGard®, Murray®, Omnispark®, O'Reilly Auto Parts®, Precision®, Power Torque®, Super Start®, Syntec®, and Ultima® brands

• CEO: Brad Beckham
• President: Brent G. Kirby
• Executive Vice President of Operations and Sales: Doug Bragg
• Executive Vice President and Chief Financial Officer: Jeremy Fletcher
• Senior Vice President of Legal and General Counsel: Tamara F. Conn

Key leaders have extensive experience within O'Reilly and the automotive aftermarket industry.

• Annual Revenue: $15.81 billion (FY2023)
• Net Income: $2.35 billion (FY2023)
• Total Assets: $13.87 billion (as of December 31, 2023)
• Employees: 90,302 (as of January 31, 2024)
• Key Financial Highlights: Comparable store sales increased by 7.9% in 2023. Net income increased by 8% in 2023.

O'Reilly offers a wide range of automotive products and services:

• Automotive Hard Parts and Maintenance Items: Including alternators, batteries, brake system components, belts, chassis parts, driveline parts, engine parts, fuel pumps, hoses, starters, temperature control, water pumps, antifreeze, appearance products, engine additives, filters, fluids, lighting, oil, and wiper blades.
• Accessories: Including floor mats, seat covers, and truck accessories.
• Enhanced Services: Including battery diagnostic testing, battery, wiper, and bulb replacement, check engine light code extraction, custom hydraulic hoses, drum and rotor resurfacing, electrical and module testing, loaner tool program, professional paint shop mixing, and used oil, oil filter, and battery recycling.

The company operates as a single reportable segment, focusing on the retail sale of automotive aftermarket parts, tools, supplies, equipment, and accessories. The company's dual market strategy serves both DIY and professional service provider customers.

O'Reilly's strategy is focused on achieving growth in sales and profitability by capitalizing on its competitive advantages and executing its growth strategies. Key initiatives include:

• Aggressively opening new stores to increase market penetration.
• Growing sales in existing stores by improving customer service.
• Selectively pursuing strategic acquisitions to strengthen market position.
• Continually enhancing store design and location.
• Implementing an omnichannel growth strategy to meet evolving customer preferences.
• Focusing on a dual market strategy and core O'Reilly values.

O'Reilly operates in the highly competitive automotive aftermarket industry. The company competes with:

• National retail and wholesale automotive parts chains.
• Regional retail and wholesale automotive parts chains.
• Wholesalers or jobber stores.
• Automobile dealers.
• Mass merchandisers and online retailers.

The company competes on the basis of customer service, product availability, store location, brand recognition, and price.

• Economic Risks: Deteriorating economic conditions, inflation, and consumer debt levels could adversely impact demand for products, reduce access to credit, and cause financial hardship for customers and suppliers.
• Competitive Risks: The automotive aftermarket business is highly competitive, with both larger and smaller competitors, as well as online platforms, creating pricing pressures.
• Supply Chain Risks: Changes in relationships with key suppliers, limited product availability, supply chain disruptions, and changes in trade policies could affect the company's financial health.
• Operational Risks: Business interruptions in distribution centers or other facilities, failure of information technology systems, and failure to protect the brand and reputation could have a material adverse effect on the business.
• Financial Risks: The company's debt levels could adversely affect its cash flow and prevent it from fulfilling its obligations.