Consumer Staples
Tobacco
$197.46B
82.7K
Key insights and themes extracted from this filing
PMI reported net revenues of $37.9 billion for 2024, a 7.7% increase from 2023. This growth was primarily driven by favorable pricing in combustible tobacco and increased smoke-free product volume, partially offset by unfavorable cigarette mix.
Operating income increased to $13.4 billion, a 16.0% increase compared to 2023. This was attributed to the same factors driving net revenue growth, as well as a favorable comparison to 2023 due to the impairment of goodwill of $665 million in 2023.
PMI recorded a non-cash impairment charge of $2.316 billion related to its equity investment in Rothmans, Benson & Hedges (RBH), representing a diluted EPS charge of $1.49 per share. This significantly reduced net earnings attributable to PMI.