Ralph Lauren Corporation (RL)

Sector: Consumer Discretionary|Industry: Apparel Manufacturing|Market Cap: $15.01B|Employees: 23.4K


Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of luxury lifestyle products, including apparel, footwear, accessories, home goods, fragrances, and hospitality. The company's core business model revolves around its multi-channel distribution network, encompassing retail stores, wholesale partnerships, and licensing agreements. Ralph Lauren's key markets include North America, Europe, and Asia, with a strong emphasis on brand image and a commitment to timeless style.

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  2. Company Profile

Business Summary

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of luxury lifestyle products, including apparel, footwear & accessories, home, fragrances, and hospitality. The company's long-standing reputation and distinctive image have been developed across a wide range of products, brands, distribution channels, and international markets.

The company diversifies its business by geography (North America, Europe, and Asia, among other regions) and channel of distribution (retail, wholesale, and licensing). This allows the company to maintain a dynamic balance as its operating results do not depend solely on the performance of any single geographic area or channel of distribution.

The company sells directly to consumers through its integrated retail channel, which includes its retail stores, concession-based shop-within-shops, and digital commerce operations around the world. The company's wholesale sales are made principally to major department stores, specialty stores, and third-party digital partners around the world, as well as to certain third-party-owned stores to which the company has licensed the right to operate in defined geographic territories using its trademarks. In addition, the company licenses to third parties for specified periods the right to access its various trademarks in connection with the licensees' manufacture and sale of designated products, such as certain apparel, eyewear, fragrances, and home furnishings.

Key Statistics

  • Employees: 23,400 (as of March 30, 2024)
  • Geographic Footprint: North America, Europe, and Asia
  • Headquarters: New York, New York
  • Founded: 1967
  • Number of locations/facilities: 564 retail stores and 699 concession-based shop-within-shops
  • Revenue: $6.631 billion (FY2024)
  • Key Subsidiaries/Brands: Ralph Lauren Collection, Ralph Lauren Purple Label, Double RL, Polo Ralph Lauren, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps

Leadership

  • Executive Chairman and Chief Creative Officer: Ralph Lauren
  • President and Chief Executive Officer: Patrice Louvet
  • Chief Operating Officer: Jane Hamilton Nielsen
  • Chief Product Officer: Halide Alagöz
  • Chief Branding and Innovation Officer, Strategic Advisor to the CEO, and Vice Chairman of the Board: David Lauren

Mr. Ralph Lauren founded the business in 1967. Mr. Louvet has served as the Company's President and Chief Executive Officer since July 2017. Ms. Nielsen has been the Chief Financial Officer since September 2016 and Chief Operating Officer since March 2019. Ms. Alagöz has been the Chief Product Officer since March 2021. Mr. D. Lauren has been a director of the Company since August 2013.

Key Financial Metrics

  • Annual Revenue: $6.631 billion (FY2024)
  • Net Income: $646.3 million (FY2024)
  • Total Assets: $6.603 billion (as of March 30, 2024)
  • Number of Employees: 23,400 (as of March 30, 2024)
  • Key Financial Highlights: Revenue increased by 2.9% on a reported basis and 2.7% on a constant currency basis. Gross profit as a percentage of net revenues increased by 220 basis points to 66.8%. Net income per diluted share increased by $2.13 to $9.71 per share.

Products and Services

The company's products include apparel and footwear & accessories for men, women, and children, as well as fragrance and home collections, together with a hospitality portfolio.

  • Apparel: Includes collections of men's, women's, and children's clothing sold under various brand names, including Ralph Lauren Collection, Ralph Lauren Purple Label, Double RL, Polo Ralph Lauren, Lauren Ralph Lauren, Polo Golf Ralph Lauren, Ralph Lauren Golf, RLX Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others.
  • Footwear & Accessories: Encompasses men's, women's, and children's casual shoes, dress shoes, boots, sneakers, sandals, eyewear, watches, fashion and fine jewelry, scarves, hats, gloves, umbrellas, and leather goods, which are sold under our Ralph Lauren Collection, Ralph Lauren Purple Label, Double RL, Polo Ralph Lauren, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps brands.
  • Fragrance: Captures the essence of Ralph Lauren's men's and women's brands with numerous labels, designed to appeal to a variety of audiences.
  • Home: Includes bed and bath lines, furniture, fabric and wall coverings, lighting, dining, floor coverings, and giftware.
  • Hospitality: Includes restaurants and cafés.

Key Business Segments

The company organizes its business into three reportable segments:

  • North America: Primarily consists of sales of Ralph Lauren branded apparel, footwear & accessories, home, and related products made through its retail and wholesale businesses in the U.S. and Canada. Approximately 44% of Fiscal 2024 net revenues.
  • Europe: Primarily consists of sales of Ralph Lauren branded apparel, footwear & accessories, home, and related products made through its retail and wholesale businesses in Europe and emerging markets. Approximately 30% of Fiscal 2024 net revenues.
  • Asia: Primarily consists of sales of Ralph Lauren branded apparel, footwear & accessories, home, and related products made through its retail and wholesale businesses in Asia, Australia, and New Zealand. Approximately 24% of Fiscal 2024 net revenues.

Business Strategy

The company's long-term growth strategy is focused on delivering sustainable, profitable growth and long-term value creation for shareholders. This strategy includes:

  • Expanding its multi-channel distribution network, including within international markets.
  • Accelerating growth in certain high-potential, underdeveloped product categories, comprised of outerwear, home, and womenswear.
  • Responding to changing fashion and retail trends and consumer preferences in a timely manner.
  • Developing products that resonate with existing customers and attract new customers.
  • Providing a seamless shopping experience to its customers.

The company is in the early stages of executing a large-scale multi-year global project that is expected to significantly transform the way in which it operates its business and further enable its long-term strategic pivot toward a global direct-to-consumer-oriented model. This project involves the redesigning of certain end-to-end processes and the implementation of a suite of information systems on a global scale.

Industry Context

The company operates in the fashion and consumer product industries, which are highly competitive. The company competes with numerous designers and manufacturers of apparel, footwear, accessories, fragrances, and home products, both domestic and international. The company also faces increasing competition from companies selling its product categories through the Internet.

  • Market Position: Global leader in the design, marketing, and distribution of luxury lifestyle products.
  • Key Competitors: Numerous designers and manufacturers of apparel, footwear, accessories, fragrances, and home products, both domestic and international.
  • Industry Trends: Rapidly changing fashion and retail trends, increasing shift to digital brand engagement, social media communications, and online and cross-channel shopping.

Risk Factors

  • Market Risks: Economic, political, and other conditions may adversely affect the global economy and/or the level of consumer purchases of discretionary items and luxury retail products, including the company's products. The company is also exposed to domestic and foreign currency fluctuations.
  • Operational Risks: The company's business is subject to risks associated with importing products and the ability of its manufacturers to produce its goods on time and to its specifications. The company's business could suffer if it needs to replace manufacturers or distribution centers. The company's profitability may decline if it is unable to effectively manage inventory or as a result of increasing pressure on margins.
  • Financial Risks: The company has a substantial amount of indebtedness which could restrict its ability to engage in additional capital-related transactions in the future. The company's business is exposed to domestic and foreign currency fluctuations.
  • Strategic Risks: The company cannot assure the successful implementation of its growth strategy. The company may not be successful in the expansion of its multi-channel distribution network or accelerating growth in certain product categories.
  • Regulatory Risks: The company's ability to conduct business globally may be affected by a variety of legal, regulatory, political, and economic risks. The company's trademarks and other intellectual property rights may not be adequately protected outside the U.S. The company's business could suffer if it fails to comply with labor laws or if one of its manufacturers fails to use acceptable labor or environmental practices.

Last Updated

2024-05-23

(Generated from latest 10-K filing)