Starbucks Corporation (SBUX)

Sector: Consumer Discretionary|Industry: Restaurants|Market Cap: $110.45B|Employees: 361K


Starbucks is the largest coffeehouse company globally, generating revenue through company-operated and licensed stores, as well as the sale of coffee and tea products and the licensing of its trademarks. Its competitive advantages include brand recognition, a strong loyalty program, and a focus on customer experience. Starbucks operates in 87 markets worldwide.

  1. Filings

Filing Highlights

Management Execution

Rachel Ruggeri, executive vice president, chief financial officer, adopted a Rule 10b5-1 trading arrangement on November 28, 2023, to sell shares. Michael Conway, group president, International and Channel Development, adopted a similar plan on November 14, 2023.

Ruggeri's plan includes selling up to $900,000 of shares with a limit price of $80, and Conway's plan involves selling up to 13,000 shares with a similar limit price. These limits suggest a cautious approach to insider sales.

The trading arrangements include automatic expiration clauses in the event of death, bankruptcy, or termination by the officer or broker. This provides a level of risk mitigation and control over insider trading activities.