Molson Coors Beverage Company (MCBC) is a holding company that operates in the Americas and EMEA&APAC segments. The company produces and sells a variety of beer brands, including Coors Light, Miller Lite, and Molson Canadian, as well as flavored beverages, spirits, and non-alcoholic options. MCBC aims to be the first choice for people, consumers, and customers, focusing on making products available to meet diverse consumer needs.

• Employees: 16,500 (as of December 31, 2023)
• Geographic Footprint: Operates in the U.S., Canada, various countries in the Caribbean, Latin and South America, Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the U.K., and certain countries within the Middle East, Africa and Asia Pacific
• Headquarters: Golden, Colorado, USA and Montréal, Québec, Canada
• Founded: Coors Brewing Company was incorporated in June 1913, with the merger of Adolph Coors Company and Molson Inc. in 2005
• Number of locations/facilities: Operates nine primary breweries, nine craft breweries, and two container operations in the Americas; eleven primary breweries, four craft breweries, and one cidery in EMEA&APAC
• Revenue: $11.7 billion (FY2023)
• Key Subsidiaries/Brands: Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, Ožujsko, Madri, Staropramen, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Five Trail whiskey

• CEO: Gavin D.K. Hattersley
• CFO: Tracey I. Joubert
• President and Chief Executive Officer, Molson Coors EMEA&APAC: Sergey Yeskov
• Chief Legal & Government Affairs Officer and Secretary: Natalie Maciolek
• Chief Commercial Officer: Michelle E. St. Jacques

Key executives have extensive experience in the beverage industry and related fields.

• Annual Revenue: $11.7 billion (FY2023)
• Net Income: $956.4 million
• Total Assets: Not explicitly stated in the overview, but can be found in the balance sheet
• Key Financial Highlights: Net sales increased 9.4% year-over-year, driven by favorable price and sales mix, higher financial volumes, and favorable foreign currency impacts. Cost of goods sold increased 4.1% year-over-year due to higher cost of goods sold per hectoliter and higher financial volumes.

MCBC offers a diverse portfolio of beverages, including:

• Core Power Brands: Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko.
• Above Premium Brands: Madri, Staropramen, Blue Moon Belgian White, and Leinenkugel's Summer Shandy.
• Economy and Value Brands: Miller High Life and Keystone.
• Flavored Beverages: Vizzy Hard Seltzer.
• Spirits: Five Trail whiskey.
• Non-Alcoholic Beverages: Various non-alcoholic options.

MCBC operates through two main segments:

• Americas: Includes operations in the U.S., Canada, and various countries in the Caribbean, Latin and South America.
• EMEA&APAC: Includes operations in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the U.K., and certain countries within the Middle East, Africa and Asia Pacific.

The Americas segment accounted for approximately 81% of the total 2023 net sales.

MCBC's current strategic priorities, as part of its Acceleration Plan, focus on:

• Consistently growing core power brand net sales.
• Aggressively premiumizing the portfolio.
• Scaling and expanding in beyond beer.
• Investing in capabilities and supporting people, communities, and the planet.

The company aims to be the first choice for people, consumers, and customers, and its success depends on its ability to make products available to meet a wide range of consumer segments and occasions.

MCBC operates in the highly competitive global beer industry, which is characterized by:

• Primary Industry: Brewing and alcoholic beverages.
• Market Trends: Increasing consumer preference for above premium products, flavored beverages, imports, and beyond beer options.
• Major Competitors: Anheuser-Busch InBev SA/NV (ABI), Asahi, Carlsberg, and Heineken.
• Market Share: The company represents approximately 23% of the total 2023 North America beer market and has an approximate aggregate 18% market share in the EMEA&APAC countries in which it operates.

• Market Risks: Deterioration of general economic, political, and credit conditions, including those caused by the Russia-Ukraine conflict; intense competition in the beer and broader alcohol industry; changes in consumer preferences and social acceptability of alcohol.
• Operational Risks: Dependence on the global supply chain, significant exposure to changes in commodity and other input prices, and the impacts of supply chain constraints and inflationary pressures; loss, operational disruptions or closure of a major brewery or other key facility, including those of our suppliers, due to unforeseen or catastrophic events.
• Financial Risks: Debt level risks and operating covenants and restrictions; deterioration in credit rating; default by, or failure of, counterparty financial institutions; impairments of goodwill and other intangible assets.
• Regulatory Risks: Changes in tax, environmental, trade or other regulations or failure to comply with existing licensing, trade and other regulations; cybersecurity incidents impacting information systems, and violations of data privacy laws and regulations.