Sector: Financials|Industry: Banks - Regional|Market Cap: $57.23B|Employees: 50.8K
Truist Financial Corporation is a leading U.S. commercial bank offering a wide array of financial products and services to both consumer and commercial clients. The company's core business model revolves around consumer and small business banking, commercial banking, and wealth management. Truist operates primarily in high-growth markets in the Southeast and Mid-Atlantic regions, leveraging its market position and digital platform to compete effectively.
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. As a leading U.S. commercial bank, Truist has leading market share in many of the high-growth markets across the country. Truist offers a wide range of products and services through its wholesale and consumer businesses, including consumer and small business banking, commercial banking, corporate and investment banking, insurance, wealth management, payments, and specialized lending businesses. Headquartered in Charlotte, North Carolina, Truist is a top-10 commercial bank.
Truist Bank, Truist's largest subsidiary, was chartered in 1872 and is the oldest bank headquartered in North Carolina. Truist Bank provides a wide range of banking and trust services for clients through 2,001 offices as of December 31, 2023 and its digital platform.
Key leaders have extensive experience in the financial services industry.
Truist offers a full array of financial products and services to meet the needs of commercial and consumer clients.
Truist operates across three segments, which are being realigned in 2024:
Truist's long-term strategy primarily encompasses organically growing and deepening client relationships across its core and profitable businesses. The company also seeks strategic mergers and acquisitions to enhance growth when market conditions, business objectives, profitability, impact to capital, and market share considerations align. Key initiatives include:
The financial services industry is intensely competitive and constantly evolving. Truist competes with national, regional, and local financial services providers, including banks, thrifts, credit unions, investment advisers, asset managers, securities brokers and dealers, private-equity funds, hedge funds, mortgage-banking companies, finance companies, financial technology companies, and insurance companies.
(Generated from latest 10-K filing)