Zebra Technologies Corporation (ZBRA)

Sector: Technology|Industry: Communication Equipment|Market Cap: $20.21B|Employees: 9.8K


Zebra Technologies Corporation is a global leader in the Automatic Identification and Data Capture (AIDC) industry, providing a broad range of products, solutions, and services. Their core business involves mobile computing, data capture, barcode printing, and RFID technologies, catering to diverse markets such as retail, manufacturing, and healthcare. The company leverages its extensive global network and strong brand recognition to maintain a competitive edge.

  1. Filings

Filing Highlights

Financial Performance

Total Net sales increased by 6.2% to $1,293 million in Q2 2025 compared to $1,217 million in Q2 2024, and by 8.7% to $2,601 million for the six months ended June 28, 2025, compared to the prior year period. This growth reflects improved demand trends across North America, Asia-Pacific, and Latin America.

Consolidated gross margin decreased to 47.6% in Q2 2025 from 48.4% in Q2 2024, primarily due to unfavorable impacts of tariffs, net of mitigating actions. However, for the six months ended June 28, 2025, gross margin improved to 48.5% from 48.2% in the prior year period.

Operating income increased by 9.6% to $183 million in Q2 2025 compared to $167 million in Q2 2024. For the six months ended June 28, 2025, operating income grew by 16.0% to $378 million from $326 million in the prior year period, indicating effective cost management relative to revenue growth.

Growth & Strategy

Management Execution

Risk Factors

Competitive Position

Operational Efficiency

Innovation & Technology

Capital Allocation

ESG initiatives

Market Environment