Zebra Technologies Corporation is a global leader in the Automatic Identification and Data Capture (AIDC) industry. The company designs, manufactures, and sells a wide range of AIDC products, including mobile computers, barcode scanners, RFID readers, and specialty printers. Zebra also provides related accessories, supplies, software applications, and services, including maintenance, technical support, repair, and managed and professional services. The company's solutions are used to digitize and automate workflows across various industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector. Zebra operates in approximately 185 countries through a direct sales force and a network of over 10,000 channel partners.

• Employees: 9,750 (as of December 31, 2023)
• Geographic Footprint: Approximately 185 countries
• Headquarters: Lincolnshire, IL
• Founded: Not available in filing
• Number of locations/facilities: 122
• Revenue: $4.584 billion (FY2023)
• Market Capitalization: $15.0 billion (as of July 1, 2023)
• Key Subsidiaries/Brands: Matrox, Antuit, Fetch, Adaptive Vision

• CEO: William J. Burns
• CFO: Nathan Winters
• Senior Vice President, Chief Accounting Officer: Colleen M. O'Sullivan
• Executive Chair: Anders Gustafsson

The filing does not include detailed professional backgrounds or tenure for the executives.

• Annual Revenue: $4.584 billion (FY2023)
• Net Income: $296 million (FY2023)
• Market Cap: $15.0 billion (as of July 1, 2023)
• Total Assets: $7.306 billion (as of December 31, 2023)
• Employees: 9,750 (as of December 31, 2023)
• Key Financial Highlights: Net sales decreased by 20.7% compared to the prior year, operating income decreased by 9.1%, and net income decreased by 36.1% year-over-year.

Zebra offers a range of products and services across two main segments:

• Asset Intelligence & Tracking (AIT): Includes barcode and card printing, RFID and RTLS offerings, supplies, and services. Key products include printers for labels, wristbands, tickets, and cards, RFID readers, and temperature-monitoring labels.
• Enterprise Visibility & Mobility (EVM): Includes mobile computing, data capture, fixed industrial scanning, and machine vision, services and workflow optimization solutions. Key products include rugged mobile computers, barcode scanners, industrial machine vision cameras, and fixed industrial scanners.

Zebra operates through two reportable segments:

• Asset Intelligence & Tracking (AIT): Focuses on barcode printing and asset tracking technologies.
• Enterprise Visibility & Mobility (EVM): Focuses on automatic information and data capture solutions.

In the second quarter of 2023, the advanced location technology solutions business, primarily comprised of RFID devices and RTLS offerings, moved from the EVM segment into the AIT segment. Segment results have been restated to reflect this change.

Zebra's business strategy focuses on leveraging its market leadership and innovation to drive growth in its core businesses, including mobile computing, data capture, barcode printing, and services. The company aims to advance its Enterprise Asset Intelligence (EAI) vision by connecting every asset and frontline worker. Key strategic initiatives include expanding into adjacent market segments, enhancing financial strength and flexibility, and maintaining a sustainable business model. The company is also focused on capitalizing on technology trends such as IoT, cloud computing, automation, mobility, and artificial intelligence.

• Key strategic initiatives include:
• Leveraging market leadership and innovation
• Advancing the Enterprise Asset Intelligence vision
• Expanding into adjacent market segments
• Enhancing financial strength and flexibility
• Maintaining a sustainable business model

Zebra operates in the highly competitive AIDC industry. The company competes with various companies across its product and service offerings, including Datalogic, Honeywell, Panasonic, Cognex, SICK, Keyence, Fargo Electronics, Sato, and Toshiba TEC. Key market trends include the increasing adoption of IoT, cloud computing, automation, and mobility solutions. Zebra believes its long-standing customer relationships, strong partner network, and diversified business mix provide a competitive advantage.

• Market Position: A global leader in the AIDC industry.
• Key Competitors: Datalogic, Honeywell, Panasonic, Cognex, SICK, Keyence, Fargo Electronics, Sato, and Toshiba TEC
• Industry Trends: Increasing adoption of IoT, cloud computing, automation, and mobility solutions

• General Business and Industry Risks: The company is vulnerable to difficulties associated with increased business complexity, including managing distribution channels, contract manufacturing, and integration of acquisitions.
• Acquisition Risks: The company faces risks related to future acquisitions, including integration challenges, loss of key employees, and potential dilution of stockholder value.
• Competitive Risks: The company operates in a competitive industry and may not be able to respond quickly to new technologies or changes in customer requirements.
• Operational Risks: The company has substantial operations outside the U.S. and relies on third-party manufacturers, which exposes it to risks related to supply chain disruptions, geopolitical instability, and changes in trade policies.
• Cybersecurity Risks: The company is exposed to cybersecurity incidents that could disrupt business operations, lead to data breaches, and damage its reputation.