United Rentals is the world's largest equipment rental company, operating across the United States and Canada, with a limited presence in Europe, Australia, and New Zealand. The company offers a diverse range of equipment, including construction, aerial, and industrial equipment, as well as tools and light equipment, and provides related services to a broad customer base, from large construction companies to homeowners. United Rentals leverages its scale, diverse fleet, and strong brand recognition to maintain its market leadership position.